Webinar series | Session 4 of 10
Read the Market Beforethe Seller Walks In
The research library, the price list watch, the Wire, and asking the market a question. The homework, already done. Recorded August 2026.
AI presenters The analysts delivering this session are AI generated. The research, the figures and the recommendations behind them are our own.
The first two minutes play for everyone. The full session is available on request with a work email.
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What this session covers Before your last vendor meeting, the seller prepared a brief on you. This session flips the asymmetry: the research library with vendor outlooks, negotiation playbooks, and exit runbooks, all written for the buy side and maintained by a research team.
Live on the sample workspace: the price list watch tracks the vendors' own published price paper so an increase never surprises you. The Wire filters vendor news down to what touches your renewals, and the weekly report briefs it in a page. Reading mode and forwarding put the right brief in front of the right executive before the meeting.
It closes with the fastest version of research: type a question, get an answer built from evidence with the sources attached, and a weekly rhythm that takes fifteen minutes and makes you the most informed person in every renewal you touch.
Agenda
- 0:00Welcome: the seller did their homework
- 2:15Live: the research library
- 4:27Live: the price list watch
- 6:26Live: the Wire and the weekly
- 9:18Live: reading mode and forwarding
- 11:03Live: ask the market a question
- 12:56The fifteen minute weekly rhythm
- 14:49Start reading tonight
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